How to write an appealing Social Media Marketing Resume?

social media marketing resume

How to write an appealing Social Media Marketing Resume?

Find out what you like doing best and get someone to pay you for doing it.

– Katharine Whitehorn, British Journalist.

This is what a job must be. Salary for enjoying work? What more could you ask for?

Every working personnel must have one skill. Preparing his own resume aka cv. For a Social Media Marketing Resume, you need to focus on many factors. Still, mentioning the achievements and stats is the key. You will learn more about making a Social Media Marketing Resume here.

This can turn out to be a reality for you. Once you know your ultimate goals. Today, every business needs Social Media Marketing. Being ONLINE is the need today. Any business is easily visible and gets a wider reach with Social Media.

Since every business has to be online, it needs social media. This is where you come into the picture. A Social Media Manager.

Remember, a recruiter looks at a resume for 6-7 seconds only. So, making an impact in that time span is a must. To grab the opportunity for yourself, you need a WONDERFUL RESUME. Here we will be discussing, “How to write an appealing Social Media Marketing Resume?”

Let’s get started. We will be covering the following pointers on building a good Social Media Marketing Resume.

Always Make A Resume With Multiple Sections

Firstly, your resume can simply be considered a website landing page. The purpose is to try and convert visitors into customers. Same goes with your resume. Convince the recruiter to consider you for an interview. If you succeed, you achieved your first milestone.

Secondly, never ever present an MS WORD FILE converted to PDF. Due to this, your RESUME will stay in the bundle. A Social Media Manager is considered creative. SHOW OFF your creativity in your RESUME.

Define only the important pointers, so as to make it easier to read. Never write paragraphs. On the contrary, use bullets or tab pointers. Otherwise, it becomes boring to go through.

If you commit the above mistakes, despite your expertise, you won’t get noticed. You WANT TO GET NOTICED, DON’T YOU? So, try to fit it in a single page, provided that it contains all the necessary information.

Aim For One Page Length

We know, it is tough to achieve with experienced personnel. Although, font management and a legal-size document can do the trick here. Since it is tough to manage this, we have some pointers to help you out:

  1. Write 2-3 sentences of goals and expertise.
  2. With this in mind, keep it short and impactful.
  3. To clarify, highlight your EXPERTISE. Doesn’t matter if you write it in bold & italics. It must catch the EYE.
  4. Show numbers of achievement.
  5. What target or percentage you achieved in growth.
  6. Numbers matter indeed.

Keep Your Intro & Background short

No one is interested in your background. However, they are very much interested in your skills. Even though it is good for discussion, but not worth mentioning in your resume. Then again, what to mention there?

  • Your education in short.

M.B.A, Mumbai University 2015 – 2017 Mumbai, MH, India.

  • Your previous job profiles.

Social Media Specialist, Softspace Solutions, 01/08/2017 – 30-11-2019.

While the above content is short, it is helpful as well. No need to explain these pointers. Also, no need for mentioning JOB RESPONSIBILITIES of more than two jobs. People are interested in your today. Not the years passed.

Define Your Value Proposition

This must go at the beginning of the resume document. What can you bring to the table? Will you add value to the company? What is the benefit of hiring you? Why “YOU” should be considered?

Basically, you have to sell your skills. As simple as that.

Remember, a recruiter is hiring, because he has a need. Your profile and resume must show that you are the answer to his needs. What did you achieve with Social Media?

Maintain Relevancy Chronology

WHAT? To clarify, put up the important information first and the less relevant information down the page. Similarly, put up the latest employment details first and the previous ones under it. Eventually, recruiters want to know your current responsibilities.

Summarize Your Profile

Understand one thing. A recruiter needs a Social Media Marketing Executive. He has his pain point. They are your key to get it. That is your way in. So, to attract his attention, you need to mention things like:

  • Seal learner and executioner.
  • Generated revenue of __ for my previous client.
  • Achieved engagement growth of 10% for __ client in __ months.

For example, consider the profile description below.

“3+ years of social media management experience focused mainly on Facebook, Twitter, LinkedIn, and Pinterest. Proficient at studying and understanding brands from both a marketing and business perspective, resulting in the ability to work with little need for direct management. Successfully grown & engaged subscriber bases by an average of 12.5% per month and translated that growth into 15% average revenue increases for both B2B and B2C clients.”

Add Achievements, Numbers & KPIs in Your Social Media Resume

Your resume represents you. Recruiters analyse your resume. They have to. They cannot invite every applicant. So, highlighting your performance matters a lot. Recruiters are particularly looking for performance and achievements. Give them those and you will get an interview. Some pointers like:

  • Increase in social media followers count.
  • Conversion rate from lead generation ads.
  • CTR through social platforms.

All these are measurable. so, if you can give numbers, GREAT.

Skills, Certifications & Achievements

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Your social media marketing resume represents you. Recruiters analyse your resume. They have to. They cannot invite every applicant. So, highlighting your performance matters a lot. Recruiters are particularly looking for performance and achievements. Give them those and you will get an interview. Some pointers like:

  • Increase in social media followers count.
  • Conversion rate from lead generation ads.
  • CTR through social platforms.

All these are measurable. so, if you can give numbers, GREAT.

social media certified

Everything In Your Social Media Resume Matters

All these things matter a lot. Your achievements speak for you. Additionally, they improve your value. You should let the recruiter know your value. If he understands that, you will be meeting him in person consequently.

A social media manager is known to grab attention. May it be of online audience or a recruiter. On two different platforms, you should be able to do this. It will be very convenient for you. Grabbing the audience through targeting and likewise grabbing recruiter’s attention via resume. Both works wonders, if handled properly. So, get started with building your resume.

How to write an appealing Social Media Marketing Resume? I think, ultimately, we have provided an answer to this question.

Wish to know more? Just drop a comment here.

How to write an appealing Social Media Marketing Resume?

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