What are the Super New Trends in Digital Marketing in 2025?

Digital marketing has undergone a remarkable transformation in recent years, fueled by relentless technological innovation and shifting consumer expectations.

From the explosion of short-form video and the rise of AI-driven personalisation to the growing emphasis on privacy and omnichannel experiences, what once worked is quickly becoming obsolete.

Marketers now operate in an era where platform algorithms and emerging tech can reshape best practices overnight, making adaptability more crucial than ever.

Staying ahead of these changes isn’t just advantageous, it’s essential for businesses aiming to grow and engage their audiences in 2025.

The brands that thrive will be those who proactively recognise new trends, embrace data-driven experimentation, and keep pace with evolving digital tools.

As we look toward the new trends in digital marketing in 2025, ongoing learning and agility are the keys to remaining relevant and competitive in the fast-moving world of digital marketing.

New Trends in Digital Marketing in 2025

So, what’s new in 2025? Other than the evolution of AI and SEO, AEO, and GEO, there are a lot of things that have impacted and influenced the digital marketing landscape. Let’s see what the new trends in digital marketing are and how they are transforming the online marketing landscape.

The Rise and Integration of Artificial Intelligence (AI)

Among the new trends in digital marketing, AI has taken centre stage with practical, real-world use cases. For example, tools like Jasper and ChatGPT allow marketers to draft blog posts, create email campaigns, or develop ad copy in minutes.

Imagine building an entire product launch content plan using these AI tools; the process is faster, with content tailored to each customer segment.

• AI isn’t just for writing. Brands like Sephora are using AI-driven automation to optimise marketing campaigns.
• Their AI analyses performance data in real-time, tweaking ad placements and adjusting targeting on the fly. This leads to better results and maximised budgets.

Another standout is the proliferation of AI chatbots. For instance, a travel website using an AI chatbot can assist visitors 24/7, answering questions, recommending personalised trips, and resolving issues. These advancements are redefining customer experience, putting AI at the core of new trends in digital marketing for 2025.

Short-Form and Shoppable Video Content

Another hallmark among the new trends in digital marketing is the surge in short-form and shoppable video content.

• Brands like Gymshark leverage TikTok to post quick workout tips, which resonate with the Gen Z and Millennial audiences who favour concise, visually engaging content.
• A single 30-second TikTok can go viral, driving waves of traffic to a brand’s page.

Shoppable videos are transforming e-commerce. Take Instagram Reels, where fashion brands tag products directly in the video. A viewer who likes a dress can tap on the screen and purchase it instantly, without ever leaving the app.

This removes friction and turns engagement into sales. By using these interactive formats, marketers are not only meeting their audiences where they are but also streamlining the path from discovery to purchase, essential behaviours within the new trends in digital marketing.

Short-Form and Shoppable Video Content

Short-form video is dominating the digital marketing world, making it one of the hottest new trends in digital marketing. Platforms like TikTok, Instagram Reels, and YouTube Shorts have captured the attention of Gen Z and Millennials, who prefer quick, engaging videos over longer formats.

For example, brands like Gymshark and Dunkin’ have built massive followings by creating fun, punchy clips that resonate instantly.

What truly sets 2025 apart is the rise of shoppable video content. Imagine watching an Instagram Reel featuring a stylish jacket, and with one tap, buying it without leaving the app.

This frictionless experience shortens the buyer journey and boosts conversions. Fashion retailers like Zara and Sephora are already integrating shoppable tags in their videos, showcasing this powerful blend of entertainment and e-commerce, a clear new trend.

Voice and Visual Search Optimisation

Voice and visual search are rapidly changing how consumers find products and information online, another key area in digital marketing. More people are using voice assistants like Alexa, Siri, and Google Assistant to perform searches. This shift requires marketers to adapt their SEO strategies by optimising for natural language queries and focusing on conversational keywords.

Visual search is also gaining momentum with tools like Google Lens and Pinterest Lens, allowing users to snap a photo and instantly find matching products. Brands can optimise their content by using high-quality images with clear labels and rich metadata to appear in visual search results.

For example, fashion brand ASOS enables customers to upload images and find similar products, elevating user experience with visually driven discovery.

Social Commerce and Multi-Channel Convergence

Social commerce is reshaping shopping behaviours and merging social media with e-commerce, a crucial element in digital marketing. Platforms such as Instagram, Facebook, and TikTok now offer seamless in-app purchasing, allowing users to browse, engage, and buy without ever leaving their favourite apps.

This trend is blurring the lines between content and commerce. Brands are creating immersive multi-channel experiences that combine social posts, live streams, and ads with storefronts and payment tools for a unified journey.

For instance, Nike’s integrated campaigns sync content across Instagram shopping, their website, and email marketing, ensuring customers see consistent messaging no matter the channel. This omnichannel approach boosts loyalty and conversions by meeting customers wherever they engage.

Hyper-Personalisation Through Data and Automation

Hyper-personalisation has rapidly evolved into a defining feature of new trends in digital marketing for 2025. It harnesses advanced AI and automation to analyse customer behaviour, preferences, and even emotional cues, ensuring content and offers are more relevant than ever.

First-party data, collected directly from user interactions, has become the backbone of this strategy, allowing brands to tailor messages and experiences while maintaining compliance with privacy regulations. 

For example, leading e-commerce brands now use real-time data and predictive analytics to recommend products right when customers are most likely to purchase.

Automation platforms dynamically adapt content on websites or email campaigns based on user location, past actions, and timing, making every interaction feel personal and immediate. This shift from static segmentation to dynamic, predictive engagement boosts conversions, loyalty, and satisfaction.

Influencer Marketing and User-Generated Content (UGC)

Influencer marketing has seen a strong shift toward micro and niche influencers for authentic, targeted engagement. Brands find that these smaller influencers build genuine communities and drive better ROI than larger, one-size-fits-all campaigns. Statistics show that influencer marketing is projected to grow by over 12% in 2025, with TikTok and Instagram driving 83% of brand collaborations.

User-generated content (UGC) is booming, and brands actively encourage real customers to share testimonials, reviews, and creative posts, which drive trust and conversions. For instance, Instagram posts with UGC see up to 70% more engagement than traditional branded content. 

Common metrics for evaluating success include engagement rate, sales attribution, reach, and authenticity, helping marketers optimise and justify their investments in both influencer and UGC campaigns. The rise of AI-driven campaign management has further streamlined these processes, ensuring high-impact content reaches the right audiences.

Immersive Technologies: AR and VR in Marketing

AR and VR are at the forefront of experiential marketing, transforming how consumers interact with products and brands.

IKEA’s Place App, for example, allows users to visualise furniture in their real-world spaces before purchasing, significantly boosting buyer confidence and reducing returns. 

Nike’s VR treadmill in-store lets shoppers try out new shoes in virtual environments, turning shopping into a memorable adventure. Campaigns like Pepsi’s AR bus shelters, where fantastical scenes played out on city streets, generated viral buzz and millions of online views.

These immersive approaches are showing high ROI, with brands reporting up to a 20% increase in conversion rates and a 25-30% rise in customer engagement from well-executed AR/VR campaigns. 

As these tools become more accessible, brands of all sizes are experimenting with interactive, shoppable, and educational AR/VR experiences to deepen customer relationships.

Customer Experience and Trust Building

Customer experience (CX) and trust underpin the most successful digital marketing strategies in 2025. Transparent data privacy practices and ethical marketing aren’t just legal requirements—they’re major drivers of brand loyalty and differentiation.

Successful brands communicate data usage, actively seek feedback, and provide fast, personalised support across channels. Progressive web apps (PWAs) and mobile-first designs ensure seamless, reliable experiences for users, no matter the device.

Additionally, value-driven marketing, where brands articulate purpose, sustainability, and social responsibility, resonates with customers, boosting repeat business and advocacy. Consistent branding, helpful content, and secure data interactions are cited as the foundation for lasting trust in this new digital era.

Latest Examples And New Trends in Digital Marketing (2024–2025)

AI-Powered Content, Automation & Personalisation

• Example: According to HubSpot’s 2025 State of Marketing Report, 92% of marketers said AI has impacted their role, and 1 in 5 plan to use AI agents for automation. Adobe found that 64% of organisations using generative AI report faster, higher-volume content production.
• Results: 48% of marketers use generative AI for content creation, and 45% use it for marketing data analysis. Brands achieve up to 50% faster content output and up to 30% higher campaign efficiency using AI.

Short-Form & Shoppable Video Content

• Example: TikTok and Instagram Reels remain the dominant platforms; TikTok ad revenue is set to double from $8B in 2024 to nearly $16B by 2026. Fashion brands like ZARA leveraged agile, trend-driven video strategies to engage shoppers.
• Results: Video commerce boosts social platform conversion rates by up to 20%, with brands such as ZARA and Gymshark reporting major increases in social engagement and online traffic.

Voice & Visual Search Optimisation

• Example: ASOS enables image-based product search via their mobile app.
• Results: Visual and voice search features have led to higher engagement rates and improved user experience for e-commerce brands.

Influencer Marketing & User-Generated Content (UGC)

• Example: As per a recent case study, Sephora partnered with micro and macro influencers worldwide, boosting reach and authenticity in their campaigns.
• Results: Micro-influencer engagement is 60% higher than with “mega” influencers. UGC-driven campaigns deliver up to 70% more engagement than brand-generated content.

Immersive AR/VR Marketing

• Example: Sephora’s virtual try-on app helped customers preview makeup using facial recognition. IKEA’s Place app lets shoppers visualise furniture in their homes.
• Results: Such AR/VR solutions have increased online sales and reduced returns, while improving customer satisfaction.

Omni-Channel Social Commerce

• Example: Nike synchronises Instagram shopping, livestreams, and web campaigns for a seamless experience.
• Results: Omni-channel shoppers spend 30% more than those using a single channel.

Hyper-Personalisation & First-Party Data

• Example: Brands prioritise first- and zero-party data because of privacy regulations. Predictive analytics and automation drive dynamic content personalisation.
• Results: Predictive recommendations contribute up to 35% of Amazon’s sales; ecommerce brands see up to 20% sales lifts from targeted product offers.

Sustainability & Ethical, Value-Driven Branding

• Example: Patagonia’s purpose-driven campaigns spotlight social and environmental policies, strengthening loyalty.
• Results: 80% of consumers say trust impacts their purchasing, and transparent, ethical marketing boosts advocacy and retention.

Trends in 2025 Worth Watching

2025’s new trends in digital marketing spotlight several emerging themes:

• Augmented analytics: AI-driven tools offering deeper data insights, helping marketers spot new opportunities in real time.
• Generative AI: Not just for content, but for campaign design, customer segmentation, and predictive modelling, making marketing smarter and more agile.
• First-party data: As regulations tighten, brands focus on direct relationships with users, building value exchanges for data.
• Sustainability and ethics: Marketing initiatives increasingly highlight green credentials and social responsibility; brands invest in authentic, purpose-driven campaigns.
• Experimentation with new formats: From voice-activated ads to immersive, multi-channel experiences, brands are continually trying new tactics to meet evolving consumer behaviours.

Marketers who stay curious, data-savvy, and values-driven will thrive as these trends reshape the landscape of digital marketing over the coming year.

Conclusion

In the fast-paced world of digital marketing, adaptation is essential. The landscape is constantly shifting with emerging technologies like AI, immersive AR/VR experiences, evolving consumer behaviours, and new channels such as shoppable videos and voice search. Brands that remain flexible and willing to embrace these new trends in digital marketing will not only survive but thrive in 2025 and beyond.

To stay ahead, marketers must commit to continuous learning, regularly updating their skills, platforms, and strategies in response to data insights and marketplace changes. Strategic agility, combined with a deep understanding of customer needs and responsible data practices, will empower businesses to innovate effectively, deliver personalised experiences, and build lasting trust.

Ultimately, embracing change and cultivating a growth mindset are the keys to unlocking success in this dynamic digital era. Keep exploring, experimenting, and evolving to meet your audience where they are, because in digital marketing, staying still means falling behind.