You’re probably already familiar with the importance of keywords in helping your business to rank well in search engines, but do you ever wonder how important it is to track your website ranking? Perhaps it just seems like a bit of extra work that isn’t really relevant to the success of your site. Whatever your opinion on the matter, keep reading because I’ll show you 7 ways to track website ranking and make a good case to convince you of its importance.
How to track website ranking & why is it important?
As a website owner, you’ve probably heard of SEO and SEM. If not, here’s a quick recap:
- Search engine optimization, or SEO, is all about how a search engine (like Google) ranks your web page in its search results.
- Pay-per-click advertising (or PPC) is when you pay to have your ads show up on other people’s websites. The more people click on them, the more money you make.
The first rule of thumb is that you need a website and a product that people actually want.
The first rule of thumb is that you need a website and a product that people actually want.
This may sound simple, but it’s harder than it sounds. You have to know what people want, and then find out how to make it happen. The biggest challenge is being able to measure your progress so that you can see if your efforts are paying off (or not).
Position Tracking
Position tracking is the most important tool for you to track website ranking. This is because it allows you to see exactly where your website is ranked in the search engines, and whether or not it has moved up or down in these rankings over time.
This can help you keep an eye on how well your SEO efforts are working, as well as any changes that may have occurred after a new update has been released by Google.
There are many different position–tracking tools available, so it’s worth taking some time before choosing one for yourself. The first thing to consider when choosing a position tracker is what type of data they provide (i.e., keyword-based vs page-based), since this will decide how useful their information will be for other aspects of SEO like keyword research and site analysis. If possible, try out all three types of data so you can see which ones work best for different areas of your business!
Company Website Analytics
Website analytics is a must if you want to know how people interact with your website. You can find out if they are reading the content, clicking on links, or converting into leads. The data will help you make informed decisions about whether to change something about your website (or not).
What are website analytics?
Website analytics are the tools used to measure and analyze traffic on a website. They include things like how many visitors came to a site, where they came from, and what pages they visited or didn’t visit.
Social Media Analytics
Social media analytics is a great way to keep in touch with your audience and understand them better. It can help you understand what they want and need so that you can provide it for them.
If you’re trying to sell something, then this information will be crucial because it’ll enable you to know when the right time is to present an offer or special deal that might interest them.
Tracking Website Traffic
There are many tools out there that will track website traffic for you. These include Google Analytics, which is the most common tool used by marketers and agencies to keep track of their website’s traffic.
There are also many other tools that can help you track your website’s traffic: HotJar is another great way to track your site’s user behaviour data in real-time; New Relic shows you how fast your site loads on mobile devices; and Yotpo helps make sure no one is leaving negative reviews about your product or service online.
Competitor Website Analytics
If you have competitors and are trying to track their website rankings, it’s a good idea to do some research on them. Use competitor website analytics as an opportunity to learn about your audience and their needs/wants. This information can be used for improving your own site.
Online Feedback, Reviews, and Surveys
- This is one of the most important ways to track website ranking. If you’re not asking for feedback from your audience and customers, then you are missing out on a great opportunity to improve your rankings. You can use Google Forms or Survey Monkey, or TypeForm (which has a free plan).
- The best part is that these tools allow you to create a template for collecting feedback—so once you add it as an attachment in an email newsletter or blog post with sharing buttons, people can share their experiences without having to fill in each form again.
- To get even better results from this method: add the name of the person who filled out the form at the top of each survey template so that others can see which surveys have been completed by whom. This will encourage them to complete them too!
Customer Behavior Analytics on the Website
Are you running a startup and trying to figure out what your customers want? Or, as an established business, are you looking for ways to improve customer satisfaction? If so, then this is the perfect tool for you. It will help with understanding which parts of your website content resonate with people the most and how often they visit them.
Here’s how it works: Once the tracker is installed in your website code (which takes only about 10 minutes), it will start collecting data from user sessions—this means every time someone visits a page or clicks on an ad, that event gets recorded along with other important information such as their location/IP address and device type.
After that data has been collected over a few weeks it can then be analyzed using tools such as Google Analytics or Adobe Analytics depending on which platform was used when installing the tracker onto each page being tracked.”
Learn how to track website ranking with these tips from the experts!
A website ranking is the position of your website on the search engine result page. It’s important to understand your website’s ranking because it can tell you how well you are doing in terms of positioning yourself online, and if things need changing.
There are several tools out there that help you track your website rankings, including Google Analytics and Moz. Depending on what kind of information you need, these tools will give you different data points such as bounce rates or traffic sources (search engines vs social media).
Conclusion
The bottom line is that ranking is important. It’s a crucial part of establishing yourself as an authority in your field, and it’s something that you should try to do time and time again throughout your career. For more information on how you can monitor your ranking, connect with us and join our digital marketing course for a detailed understanding of ranking and its benefits.
13+ Yrs Experienced Career Counsellor & Skill Development Trainer | Educator | Digital & Content Strategist. Helping freshers and graduates make sound career choices through practical consultation. Guest faculty and Digital Marketing trainer working on building a skill development brand in Softspace Solutions. A passionate writer in core technical topics related to career growth.
