Performance Marketing Course
Master ROI-Driven Marketing in 16 Weeks
Learn Google Ads, Facebook Ads, Analytics & Conversion Optimization with Data-Driven Strategies
Willing to learn Top-notch Performance Marketing? We have the most comprehensive performance marketing course designed to transform you into a results-driven marketer.
This performance marketing training program focuses exclusively on measurable outcomes, teaching you to drive conversions, maximise ROAS, and scale profitable campaigns.
Learn the skills that make you indispensable in today’s data-obsessed marketing landscape.
Why Learn Performance Marketing? Why Now?
Performance marketing is revolutionising how businesses spend their marketing budgets. Unlike traditional marketing, every rupee spent in performance marketing is tracked, measured, and optimised for maximum return on investment.
Performance marketing specialists earn 50-70% more than general digital marketers
82% of companies have shifted budgets from brand marketing to performance marketing
Performance marketing roles offer salaries from ₹5-15 LPA based on experience
Performance marketing jobs are growing 3x faster than other marketing roles
This performance marketing course equips you with the most sought-after analytical and strategic skills to become a revenue-generating asset for any business. Companies don’t just want marketers. They want growth drivers who can prove ROI.
What You'll Master in this Performance Marketing Course?
Master the complete Google Ads ecosystem including Search, Display, Shopping, and YouTube campaigns. Our performance marketing training covers keyword research, ad copywriting, Quality Score optimization, bidding strategies, and scaling profitable campaigns that consistently deliver results.
Launch and scale high-converting campaigns on Meta platforms. Learn audience targeting, creative strategies, campaign structure, pixel implementation, iOS 14+ optimisation, and advanced techniques used by top performance marketers to generate consistent ROAS.
Become a data-driven decision maker. This performance marketing course teaches Google Analytics 4, conversion tracking, multi-touch attribution modeling, cohort analysis, customer lifetime value calculation, and building dashboards that prove marketing impact to stakeholders.
Turn more clicks into customers and revenue. Master landing page optimisation, A/B testing frameworks, user psychology, heat mapping analysis, form optimisation, and checkout funnel improvements that dramatically increase conversion rates without increasing ad spend.
Build automated systems that convert leads into customers. Learn email marketing automation, retargeting strategies, lead scoring, nurture sequences, and marketing funnel optimization that maximizes customer lifetime value.
Specialized training for e-commerce growth. Master product feed optimization, dynamic product ads, shopping campaigns, cart abandonment strategies, and tactics that scale online stores from thousands to crores in revenue.
Performance Marketing Tools You'll Master
Our performance marketing course provides hands-on training with industry-standard tools used by top agencies and in-house teams:
Advertising Platforms: Google And Meta Ads, LinkedIn Campaigns
Analytics Tools: Google Analytics 4, Google Tag Manager, Mixpanel, Hotjar
Research Tools: SEMrush, SpyFu, Facebook Ad Library, SimilarWeb
Automation Tools: Zapier, Make (Integromat), email automation platforms
Attribution Tools: Triple Whale, Hyros, Northbeam principles
Design Tools: Canva Pro, Figma basics for ad creatives
Testing Tools: Google Optimize, VWO, Optimizely techniques
Reporting Tools: Google Data Studio, Excel/Sheets advanced formulas
Ready to Become a Results-Driven Marketer?
Join our performance marketing course and learn to drive measurable business growth through data-driven campaigns.
Who Should Take This Performance Marketing Course?
Digital Marketers Looking to Specialize
Already working in digital marketing but want to become a high-value specialist? This performance marketing course takes you from generalist to expert. Specialize in the highest-paying, most in-demand area of digital marketing and increase your earning potential by 50-70%.
Freshers Seeking High-Paying Careers
Skip entry-level marketing roles and start your career in performance marketing—one of the highest-paying entry points in marketing. Our performance marketing course for beginners assumes zero prior knowledge but delivers job-ready skills in 14 weeks. Starting salaries: ₹4-6 LPA.
Business Owners / Entrepreneurs
Stop wasting money on marketing that doesn't convert. Learn to run profitable ad campaigns yourself, understand the metrics that matter, negotiate better with agencies, and scale your business predictably. This performance marketing training pays for itself in one optimized campaign.
Agency Professionals & Freelancers
Offer premium performance marketing services that command ₹50,000-₹2,00,000 per client monthly. Learn to position yourself as a revenue partner, not just a service provider. Build a thriving agency or freelance practice with skills that directly impact client profitability.
Performance Marketing Course Details
- Course Duration: 16 Weeks (4 Months)
- Mode of Training: Classroom
- Schedule: Weekdays & Weekends
- Course Level: Beginner to Advanced
- 5+ live campaign projects
- CV And Interview preparation
- Performance Marketing Fundamentals
- Google Ads Mastery
- Meta Advertising Excellence
- Advanced Analytics & Attribution
- Conversion Rate Optimization
- Marketing Automation & Scaling
Bonus Modules: LinkedIn Ads for B2B performance marketing, Affiliate marketing and partnership strategies, E-commerce-specific performance tactics, SaaS performance marketing strategies, Performance marketing with AI tools, Freelancing and agency building
Why Choose Softspace Solutions for Performance Marketing Training?
Real Campaigns, Real Budgets, Real Results: Work with real advertising budgets and manage actual client accounts from week 4. Deliver measurable results on live campaigns. This hands-on experience makes you immediately employable.
Data-Driven Learning Approach: Every concept backed by data and proof from ₹50+ crore in managed ad spend. Learn what actually works based on real campaign results, not theories or outdated textbooks.
Specialised Focus on Performance: 100% focus on paid advertising, conversion optimization, and ROI maximization. No generic digital marketing topics. Deep performance marketing expertise beats surface-level knowledge every time.
Small, Intensive Batches: Maximum 15 students per batch ensures personalized attention and detailed mentorship. Get individual portfolio reviews and guidance on your specific campaigns throughout the course.
Industry-Connected Placement: Our 150+ hiring partners specifically request graduates from our program. They trust our training because students deliver proven results and manage campaigns profitably from day one.
Updated for 2026: Curriculum updated quarterly to reflect latest platform changes, privacy updates, and algorithm shifts. Learn cutting-edge strategies that work today, not outdated tactics from years ago.
Performance Marketing Course FAQs
What is performance marketing and how is it different from digital marketing?
Q: What is performance marketing and how is it different from digital marketing?
A: Performance marketing is a results-focused subset of digital marketing where you only pay for specific measurable actions (clicks, leads, sales). This performance marketing course specifically focuses on paid advertising platforms, conversion optimization, and ROI maximization, making it more specialized than general digital marketing courses.
Is this performance marketing course suitable for beginners with no experience?
Yes! Our performance marketing training starts with fundamentals and assumes no prior knowledge. We’ve successfully trained complete beginners who are now managing six-figure monthly ad budgets. If you’re analytical, detail-oriented, and interested in data-driven marketing, you can excel in performance marketing.
Will I work on real ad campaigns during the performance marketing training?
Absolutely! From week 4, you manage real advertising budgets on live campaigns. This isn’t simulation, you’ll work with actual businesses, optimize real ads, and see real results. This hands-on experience is what makes our students immediately employable.
What certifications will I receive after completing the performance marketing course?
You’ll receive our industry-recognized Performance Marketing Certification. Additionally, we prepare you for Google Ads Certification and Facebook Blueprint Certification. Most importantly, you’ll build a portfolio of real campaign results that proves your expertise to employers.
Do you guarantee job placement after the performance marketing course?
We provide comprehensive job assistance including resume optimization, portfolio building, mock interviews, and direct connections to medium to large hiring companies. We cannot legally “guarantee” placement, but we’re deeply invested in your success.
What tools and platforms are covered in the performance marketing training?
You’ll master Google Ads (Search, Display, Shopping, YouTube), Facebook Ads Manager, Instagram advertising, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, conversion tracking, A/B testing tools, and performance marketing automation platforms.
Can I take this performance marketing course while working full-time?
Yes! We offer flexible batch timings including weekday evening batches (7:30-9:30 PM) and weekend batches (Saturday-Sunday). All live classes are recorded for lifetime access. Most of our students are working professionals upskilling for better opportunities.
Do I need any technical skills to learn performance marketing?
No coding or advanced technical skills required. Basic computer literacy and comfort with numbers/data is sufficient. We teach everything from scratch including analytics setup, tracking implementation, and dashboard creation. If you can use Excel and browse the web, you can learn performance marketing.