How does social media influence us?
In today’s digital world, social media plays a powerful role in shaping how people think, behave, and interact. From sparking global movements to influencing buying decisions and even affecting mental health, its reach is wide and impactful.
Social media influences society by spreading ideas quickly, creating echo chambers, and giving influencers and algorithms the power to shape opinions, behaviours, and trends.
In this blog, you’ll discover:
- ✅ What social media influence really means and how it works?
- ✅ Its effects on mental health, politics, and consumer behaviour
- ✅ Real-world examples of influence in action
- ✅ Ways individuals and organisations can use or counter that influence
Why Social Media?
Social media is a wonderful way to connect with people around the globe. Social media has the ability to provide real-time updates and information, and thus it has become the main source of news for many. Functionalities that allow users to go live on social media platforms give them the ability to share content with a huge audience.
Why do people share information, news or anything else on social media is the real question here.
- They share information to support a cause or when they strongly agree or disagree with an issue. When users share such posts, many of their followers re-share the same to create awareness about a particular issue.
- Users on social media share valuable information on different topics to help others understand the same. For example, information and news on COVID-19, shared by the WHO, influences people and makes them more aware of the virus. Social media influences people in so many other ways. Like sharing information about a product, service, etc.
- Social media influences the relationships of a user with other people. Many people use social media platforms to expand their circle and stay in touch with others. On the other hand, social media is a great place to acquire news and information.
- People use social media to build their image and online presence and interact with others, in order to influence them.
Social Media Influencers
People on social media platforms with a larger following tend to share their opinions, news, etc, with their followers. These followers are in the count of millions. So when people with millions of followers share their views, it makes a big impact as the followers tend to trust the people they have been following. Undoubtedly, these people have the ability to influence the judgement or thought process of their followers. Probably, this is why they are also known as Social Media Influencers!
When a person follows influencers or people with loads of followers on social media platforms, they trust them. And there is a higher chance that they will believe the information and news shared by the influencers.
Social media platforms have become a tool for influencers as well as companies. Influencers share their experiences about products they have been using, review newly-launched products, promote products, etc. Based on their experiences, followers can decide whether they want to try a product or not.
On the other hand, companies where potential customers can connect with them. Companies use these platforms to maintain transparency and show authenticity. Different attempts to convince their followers to influence their decision-making. However, it is a two-way street. It means review systems on platforms like Facebook help people to evaluate the credibility of different companies. A user can review an online retail store or rate the food of a restaurant.
When a company receives fewer ratings, fewer people tend to trust that brand. This usually happens when a new user checks the review. Poor reviews and ratings will drive away a potential customer. On the contrary, good reviews and ratings can draw more potential customers to a company. Indirectly, the reviews and ratings by other people have the power to influence the judgement of other potential users and customers.
The Influence of Social Media
As mentioned in the previous section, social media is robust and has a powerful role to play in both the virtual and real world. Social media platforms are growing day by day, and millions of users scroll through their social media feeds every day. There is no harm in accepting that social media has made an impact on our lives. Social media has the ability to influence our thought process and forces us to give a second opinion on many things.
Social media platforms are not just the play area of teenagers; people of every age tend to have a keen interest in social media platforms. Apart from that, it has become one of the important online sources for managing and running a business.
Major primary sectors like health, education, business, construction, marketing etc, are on social media platforms and are expanding continuously. However, there are a few other things which have social media’s influence. Let’s talk about that stuff!
Positive Influence of Social Media (2025 Stats)
- Global Reach & Usage: Over 5.42 billion people (about 64% of the global population) are active social media users in 2025. The average person uses nearly 7 platforms monthly and spends around 2 hours 21 minutes daily on social media.
- Brand & Business Impact: 81% of marketers say increased exposure is the top benefit of social media marketing. Nearly half (48%) of consumers report interacting with brands more often now than six months ago.
- Awareness & Social Change: 90% of consumers rely on social media to keep up with trends and current events.
- Influencer & Community Engagement: 22% of active users follow influencers or experts. Influencer marketing produces an average ROI of $5.20 for every $1 spent, especially with niche creators.
- AI & Content Revolution: 90% of businesses using AI for social media content report moderate to significant time savings, and 73% have seen increased engagement and impressions.
- Learning & Connection: Social media enables instant communication, helps people stay connected with loved ones, and allows for voluntary online activism.
Negative Influence of Social Media (2025 Stats):
- Mental Health Concerns:
- Addiction & Sleep Issues:
- Self-Esteem & Comparison:
- Cyberbullying & Harassment:
- About 60% of teens have experienced cyberbullying on social media.
- Cyberbullying increases depression rates by 70% among affected teens.
- Online harassment cases have risen by 40% since 2020; victims are twice as likely to suffer anxiety or depression.
Impact of Social Media on Politics
In today’s world, when life is busy and people would prefer to stay on their phones instead of having a real, meaningful conversation. Politics has really cleared its path towards the internet. It is more common to find a phone in every hand than to find a television in every household.
With the help of social media platforms, political parties reach out to people. Due to the lack of electrical supply and other facilities, people tend to invest in a phone, which is cheaper than a television and yet serves the purpose of bringing information.
Political parties use the internet to reach people from every corner of the nation. There are multiple polls conducted for different parties to analyse their performance. Compared to other sources, social media has a great influence on political campaigns. It has increased the campaign widely. Youths, too, get a great platform to speak up and put forward their political opinions. However, the posts which go up on social media platforms about politics influence people.
If a negative post about a particular political party or minister goes up and hits the internet, it also becomes a hashtag trend. On the other hand, positive political news can influence people to consider any political party for the next elections. People can also share their views, but one of the greatest impacts of social media on politics is Promotion.
The supporters of the ruling or the opposite parties can be seen sharing the latest news about each party. Apart from that, they tend to share various plans, which grab the attention of many. With social media, politics has been getting more attention. Social media influences politics as well as those who are involved in it. Let alone if we talk about the reputation of political leaders, social media influences that too.
Social Media Influences on Work Culture, Training, and Development
Did you know that about 19 per cent of managers make hiring decisions on the basis of information they found on social media platforms? Yes! You are reading it right. When a person applies for a position, the hiring managers of a company make sure they are choosing the right candidate.
Many employers use social networking platforms to research candidates. Doing background checks is one of the procedures they follow, and to know more about the habits and personal information of a candidate, they take the help of social media.
Apart from regular social networking sites, professional networks like LinkedIn play a crucial part in the hiring procedure. This platform not only helps people to share their opinions about their profession, work culture, and corporate industries, but it also allows them to develop and market themselves as a brand. Such platforms of social media influence and encourage them, as they highlight their achievements to the world.
If we talk about the training and development part, social media influences that too, to a greater extent. Many experts use social media platforms for teaching. Many educators teach through social media platforms. They take live classes and use long and short video options for teaching. On the other hand, social media influences learners to learn more. Using social media platforms for learning is easy peasy! All they need is a stable internet connection and a mobile phone.
Despite the issues of privacy and instances like cheating or fraud, many long-distance learners prefer social media platforms for their education. Apart from this, many experts teach on social media for free. This helps them to grow more and get more views. On the other hand, such options on social media influence learners to educate themselves.
Platforms like LinkedIn, Facebook, Twitter, Instagram, etc. have become common learning tools.
Influence of Social Media on Customer Behaviour?
Social media is a wonderful platform to advertise products and services. By doing this, a company can target potential customers. In the previous section, we discussed how influencers and companies use social media platforms. In this section, we will discuss how social media influences customers and their viewpoint of a product. Social media influences customers and their behaviour.
When customers have any query related to a product, they usually reach out to the inbox of the social media platform, run by the company. They see it as the fastest way to get an answer. The frequency of answering a customer in the inbox can influence and encourage other customers to reach out to a company. Answering queries and posting informative posts on products can influence customers and help them realise that you care.
Social media polls about a company or its product can also influence customer behaviour. If they notice a higher rating of a product, they can trust it easily. Social media influences the customers, which can ultimately make an impact on the companies, too.
Influence of Social Media on Society
What impacts society the most? – It’s people. Society is all about people and acceptance. Everyone wants to feel accepted in society. However, except for people, social media influences society too. So many social media users are available on almost all the prominent social media platforms, including Facebook, Twitter, Instagram, etc. Feeling accepted is very important for people of every age, whether they are teenagers or adults. Undoubtedly, social media influences people in one way or another.
When people have an online presence on social media platforms, it helps other people to find them and connect with them. On the other hand, social media influences people and gives them the satisfaction of feeling involved and connected with society.
When users support a cause or raise their voices against an issue, through social media, they influence many of their followers to do the same. Many social issues are raised on social media platforms on a daily basis. With every social media feed, people get more information about their area of interest.
Social media influences people to focus more on their interests by suggesting similar types of information. It helps them stay connected with society and their interest, and encourages them to interact with people who have the same interests as them.
Social media influences its users to support causes and donate to charities. Through this, people not only feel good about donating to a good cause, but it also helps the people on the other side. Social media has a huge impact on our society.
It combines the interests of people and helps them create a social circle of their own, where they can share ideas with each other. Whether it is about a game that people are crazy about or memes that make them laugh and relate to the same. Social media influences our society in plenty of ways.
The Challenges of Social Media
Like a coin has two sides, along with the countless advantages of social media, it does have a few challenges. There are so many incidents which have proved that social media platforms come with serious challenges which affect the morale of our values.
Social media has been blamed for so many ills that have been around since its evolution. The negative influence of social media has some adverse effects on people. Apart from all the good reasons, social media influences people to compete with each other. Let’s take a look at the challenges of social media.
Cyberbullying
Almost 60% of social media users are teenagers. They need to fit in the box, become popular, and do better than others. Whether it is Facebook or Instagram, Twitter or Snapchat, there is a race going on. They want to grow up too fast and expand their social circle in the online world of social media.
Cyberbullying has become common on social media platforms. Many teenagers are being targeted and bullied on these platforms. Not only this, but these platforms are used by many teenagers for spreading rumours, sharing private videos and pictures to destroy the reputation of others and blackmailing others.
However, this is not just the case for teenagers. Many adults do the same, intending to blackmail others. Indirectly, social media influences people toward cyberbullying. Clearly, one of the major drawbacks and challenges of social media is fighting cyberbullying.
Lack of Secrecy
For any individual, irrespective of gender and age, privacy and confidentiality of private information are of utmost importance. However, on social media, the scenario is totally different. Social media users face threats like online stalking, identity theft, as well as misuse of their private information.
Social media influences such behaviour. In most cases, the blame falls on the victim and not the predators, as people tend to share content like private information and pictures publicly. When they share such information and make it visible to the public eye, they open gates for others.
Why do such things happen? The answer to this is, many social media users do not have a complete understanding of using social media platforms. On the other hand, they lack the understanding of how the public and private elements on a social media platform actually work. Hence, when private content is shared publicly on social media, everyone has access to it.
The “Resharing” culture of social media has a prime role here. Social media influences people to re-share content on their pages. When something good happens, people share it on their wall, and in the same way, the resharing takes place if someone’s private content is posted on these platforms.
So by the time the user deletes the private content, it is usually too late, as there is a higher chance of that data being reshared already. This can cause a lot of trouble in the personal and professional lives of people.
Conclusion
Social media is a great way to reach and interact with people, influence them, learn, and earn. Social media influences people, business, work culture, politics, and so much more in different ways. The influence of social media on society is clearly visible.
On the other hand, in the absence of social media, social, political, and ethical ills might be visibly minimised. Although we can see a balance between the darker and the brighter sides of social media.
On the other hand, maintaining the balance and overshadowing the darker side of social media depends on the masses that use it. Social media brings up societal issues and increases awareness. On the contrary, it has some cons too.
Social media has influenced its users to express their concerns by using smartphones and computers. Instead of actively participating in a campaign, people can voluntarily support causes. With a certain amount of positive influence from social media and the challenges that we have discussed, it is still influencing people in one way or another.
Like a coin, everything has two sides, and as a society of educated and compassionate people, it all depends on us. Ultimately, we can decide how social media influences us in doing things. It is important to understand what can intimidate us from doing wrong or encourage us in doing the right thing. Do some thinking and let us know!
13+ Yrs Experienced Career Counsellor & Skill Development Trainer | Educator | Digital & Content Strategist. Helping freshers and graduates make sound career choices through practical consultation. Guest faculty and Digital Marketing trainer working on building a skill development brand in Softspace Solutions. A passionate writer in core technical topics related to career growth.
