5 Top Free Digital Marketing Courses For You in 2025

In today’s fast-paced digital world, staying ahead of the competition requires more than just a basic understanding of online trends. Whether you’re a student, entrepreneur, or professional looking to upskill, digital marketing knowledge has become a must-have. But the good news is, you don’t have to spend a fortune to learn it!

As we step into 2025, the digital marketing landscape is evolving faster than ever, with new tools, strategies, and platforms emerging every day. To help you keep up, we’ve curated a list of the 5 best free digital marketing courses and subordinate courses that not only equip you with essential skills but also provide recognised certifications to boost your career.

Let’s explore the best free courses on digital marketing that will help you keep on top of this always-changing industry.

Free Digital Marketing Courses

Free digital marketing courses are an excellent way to build essential skills in today’s online-driven world. These courses cover topics like SEO, social media marketing, email campaigns, content creation, and analytics.

Offered by platforms like Google Digital Garage, HubSpot, SEMRush and more, they provide valuable certifications to enhance your career prospects. Whether you’re a student, entrepreneur, or professional, these courses allow you to learn at your own pace without any cost, making digital marketing knowledge accessible to everyone.

Check out the following free courses in digital marketing offered by the topmost platforms to help you become a fantastic digital marketer.

Free Digital Marketing Courses by Google

Google is one of the leading platforms in offering free digital marketing courses that centre on enhancing expertise in the field. The Google free digital marketing courses can be accessed via Google Analytics Academy, Skillshop, and Google Digital Garage. Here are the top courses offered by Google:

Fundamentals of Digital Marketing

Google’s Fundamentals of Digital Marketing

This course is a comprehensive curriculum designed to equip students with the basic skills they need to succeed in digital marketing.  The course, which lasts about 40 hours, comprises 26 courses that range from creating an online presence to understanding the wants and habits of customers. The course is for beginners and has interactive tests to help students learn. Upon successful completion of the course, one is certified.

Key topics covered:

• Building an online presence
• SEO (Search Engine Optimisation)
• Social media marketing
• Email marketing
• Content marketing
• How to make online advertisements
• E-commerce basics

Duration: roughly 40 hours.

Google Analytics for Beginners

The Google Analytics for Beginners course is designed to teach the basics of Google Analytics and how to use data to make better decisions. The course teaches important features like creating an account, navigating the UI, and creating reports. It usually takes 4 to 6 hours to finish. It is important to anyone looking to enhance their efforts in digital marketing because it places a great focus on useful abilities for analyzing user behaviour and website traffic.

Key topics covered:

• Account setup at Google Analytics
• How to obtain and process data
• Using the Google Analytics interface
• Creating and editing reports
• Analyzing trends of the audience and recruitment practices

Duration: About 4 to 6 hours

Foundations of Digital Marketing and E-Commerce

Google provides an introductory course on digital marketing and e-commerce called Foundations of Digital Marketing and E-Commerce on Coursera. In this 4-week self-paced course, the customer journey, various digital marketing platforms, and leveraging data in formulating marketing strategy are all addressed. It is suited to the beginner who wants to learn the fundamentals of digital marketing techniques.

Key Topics covered:

• Understanding the consumer journey
• Major digital marketing channels (social media, SEO, and SEM)
• E-commerce strategy basics
• Developing a digital marketing strategy
• Analyzing consumer behaviour and market trends

Duration: approximately 4 weeks

Google Ads Video Certification

The Google Ads Video Certification course equips marketers with the know-how they need to develop winning video advertising campaigns on sites such as YouTube. This certification puts much emphasis on realizing the special potential of video advertisements to captivate viewers and provide profitable outcomes. It would, therefore, teach how to use storytelling techniques as well as different formats of video to enhance awareness about a brand and develop an eventual relationship with a customer at every point in the buying process.

Key topics covered:

• Understanding the advertising ecology on YouTube
• Developing effective video advertising strategies
• Using audience targeting techniques
• Measuring the performance of video ads

Duration: Approximately 4 hours.

Google Ads Display Certification

The Google Ads Display Certification course aims to help marketers become masterful at using Google Ads for display advertising. This certification course teaches how to create great ads that grab eyeballs on millions of websites and apps. This course covers targeting strategies, ad formats, and best practices for maximizing reach and engagement in display campaigns.

Key topics covered:

• Overview of display advertising
• Creating effective display ads
• targeting the right audience with advertising campaigns
• Measuring the performance of display ads

Duration: Approximately 2 hours 57 Minutes.

Google Ads Apps Certification

The Google Ads Apps Certification course is for those who want to use Google Ads to promote mobile applications. This certification covers targeted advertising tactics to increase app installations and engagement. Along with learning how to measure the success of their efforts, learners will gain knowledge on how to develop engaging app campaigns that appeal to mobile device consumers.

Key topics covered:

• An overview of app advertising
• Creating an app install campaign
• Campaign strategy for mobile apps
• Measuring the performance of the app campaigns

Duration: Approximately 2 hours 47 Minutes.

These are just a few courses offered by Google. Google also gives you free digital marketing courses like AI-powered performance ads certification, AI-powered shopping ads certification, Google ads search certification and so on. YOu can leverage these free certification courses by Google to improve your digital marketing strategies and achieve your goals more effectively.

Free Digital Marketing Courses by Hubspot Academy

When it comes to offering free courses, Hubspot Academy is one of my favourites. This comprehensive platform gives you numerous free digital marketing courses with certification. some of the top courses are:

Inbound Marketing

HubSpot Academy’s Inbound Marketing Course explains inbound marketing methods and concepts fully. This marketing and business training course is made for marketers as well as for business professionals and teaches basic techniques to attract and engage customers by satisfying them completely. Learners will be empowered with the right use of digital technology and ideas for developing good marketing campaigns as per the requirements of the buyer’s journey. After completing the course, a certificate is issued to the learner.

Key topics covered:

• Inbound marketing basics
• Creating pillar pages and topic clusters
• Knowing how to promote on social media
• Strategy for conversational growth
• Being aware of conversion tactics
• Lead nurturing techniques
• Aligning sales and marketing initiatives

Duration: approximately 4 hours.

Social Media Marketing

This Social Media Marketing course by HubSpot aims to develop effective social media strategies and drive brand awareness and engagement. The course will teach how to create, administer, and optimise social media campaigns on multiple platforms. The course emphasises the need to understand audience behaviour and leverage analytics to measure campaign performance. Students will be provided with the necessary skills to effectively govern social media outlets by the completion of the class.

Key Topics Covered:

• Social media strategy development
• Content creation for social media
• Engagement and audience targeting
• Social media reporting and analytics
• Best practices for many platforms, including Twitter, Facebook, and Instagram
• Social media crisis management

Duration: approximately 6 hours.

Email Marketing

Email marketing by HubSpot Academy is a course that teaches how to design successful campaigns that increase engagement and conversions. This course goes through the email marketing foundations of list development, segmentation, personalisation, and automation to help learners explore best practices in creating engaging email content and reviewing campaign results in order to maximise future efforts.

Key topics covered:

• Email Marketing Fundamentals
• Creating and Splitting Email Lists
• Development of effective personalization strategies for email content
• Email marketing automation
• Email campaign effectiveness analysis

 Duration: Approximately 3 hours.

Digital Advertising

The course on digital advertising provides a comprehensive study of various digital advertising channels and strategies. Students will gain knowledge on how to create relevant advertising campaigns that resonate with their target markets. This course encompasses retargeting, display advertising, pay-per-click (PPC) advertising, and ad performance measurement. Students will be well-equipped with how to leverage digital advertising to scale their businesses by the end of the course.

Key topics covered:

• Overview of digital advertising platforms
• How to develop successful ad campaigns
• Understanding display and PPC advertising
• Retargeting methods
• Measuring ROI and ad performance
• Best practices in ad copywriting

Duration: Approximately 5 hours.

All these free digital marketing courses by Hubspot Academy are created to enhance your professional prospects and help you master key aspects of digital marketing. Also, through Hubspot Academy, you can access the other free courses that give you valuable knowledge, of this fastest-growing digital marketing field

Free Digital Marketing Courses by SEMrush

Free digital marketing courses on SEMrush Academy help people improve their abilities and understanding of all aspects of digital marketing. some of the best digital marketing courses by SEMrush include:

Social Media Marketing Crash Course

The social media marketing crash course by SEMrush provides a comprehensive overview of social media marketing based on core ideas and real-life applications. This super-long course explains how to track competitors, understand audience behaviour, and deploy effective strategies for several popular social media channels.

Key topics covered:

• Social Media Algorithms
• Competitor And Audience Insights
•  Influencer marketing
• Analytics and measurement

Duration: Approximately 1 hour

Advanced Content Marketing Course

This advanced content marketing course delves deeper into content marketing tactics and teaches how to produce interesting material that appeals to the target market. It covers advanced techniques for measuring and promoting content, ensuring that learners can successfully increase traffic and engagement with their content initiatives. The training is designed for those who want to improve their content marketing abilities and produce measurable results.

Key topics covered:

• Creation of a content strategy
• Promotional strategies
• Performance evaluation
• SEO integration

 Duration: Approximately 4 hours.

SEMrush SEO Crash Course

SEMrush SEO crash course is for experienced who want to get more expertise about advanced SEO techniques with the support of SEMrush technologies. Advanced website optimisation and ranking enhancement, along with competition analysis, will be done by this course. Participants of the course will examine technical SEO, content planning, and performance tracking with SEMrush’s more advanced tools. Case studies in the real world, along with experts’ suggestions, are to be used here.

Key topic covered:

• Advanced keyword research strategies
• Technical SEO audit
• Content optimization techniques
• Competitor analysis
• Performance measurement metrics

Duration: Approximately 5 hours.

GA4 for SEO

The GA4 for SEO course aims to enhance search engine optimisation efforts through the use of Google Analytics 4, or GA4. To better improve website performance, learners will learn how to navigate the GA4 interface, set up tracking for SEO metrics, and analyse user behaviour data. The course covers best practices for using GA4 insights to inform SEO strategies and drive organic traffic. It is designed for those who want to successfully integrate analytics into their SEO strategies.

Key topics covered:

• Setting GA4 for tracking SEO
• Understanding metrics related to user behavior
• Analyzing the sources of traffic
• Converting data into insights that can be put to use
• Reporting on the performance of SEO

Duration: Approximately 2 hours.

These free digital marketing courses with certificates are ideal for both beginners and experienced marketers looking to refresh their knowledge since they are designed to be practical and transfer knowledge in digital marketing. SEMrsuh offers other free courses too that you can access through the SEMrush Academy Website.

Free Digital Marketing Courses by Udemy

Udemy offers a variety of digital marketing courses including free and paid. But in free courses of Udemy, the knowledge is limited compared to the paid ones. Some of the top free digital marketing courses by Udemy are:

Free Digital Marketing Basics

Key topics covered:

For anyone interested in acquiring the basics of digital marketing, Udemy offers a Free Digital Marketing Basics Course by Sorav Jain. This course is suitable for new students because it gives an accessible introduction to all aspects of digital marketing. In about six hours, learners will get a playlist of video lectures that break down complex subjects and give useful insights about the world of digital marketing.

• Introduction to digital marketing
• Understanding the different channels of advertising
• Basics of SEM and SEO
• Basics of social media marketing
• Email marketing strategies

Duration: Approximately 6 hours.

Online Digital Social Media Marketing & Sales Free Training

This free online digital social media marketing & sales training course aims to utilise social media sites to promote and enhance marketing and sales strategies. The course provides knowledge about producing engaging content, enhancing brand awareness, and increasing sales through social media platforms. This course is designed for those who are beginners, and it will teach how to use social media platforms to accomplish business objectives. The course is heavily focused on practical information that can be applied right away in everyday situations.

Key topics covered:

• Overview of social media marketing
• How to develop successful social media marketing campaigns
• Audience participation
• Social media-based sales tactics
• Analytics to measure success

Duration: approximately 2 hours.

You can find all other courses by Udemy through Udemy’s website that are genuinely worth the money. Right from SEO to PPC advertising, you will find valuable content in each of their paid courses that will assist you in your digital marketing efforts and boost your skills and knowledge.

Free Digital Marketing Courses by Digital Marketing Institute

Digital Marketing Institute is a platform that provides global standards certification courses and resources that help in practical learning and skill development in digital marketing. they have various courses for free in their collections which you can check here.

A lot of concepts are covered to help you build your knowledge. Some of the key topics covered are:

• Digital Strategy.
• Content Marketing.
• SEO.
• EmailMarketing.
• Social Media Marketing,

and a lot more to help explore every aspect of online marketing.

Conclusion

Free digital marketing courses are a means of making useful information and useful skills without being concerned about money. People like Google, HubSpot, SEMrush, or Udemy provide knowledge and certificates that can be made use of to show what one accomplishes without conflicts in their resources. Given time to these courses, you can expand your view on certain things; your professional reputation is enhanced, and you do not lag in the evolving realm of digital marketing.

So, why wait? Take a big step towards reaching your job objectives by investigating these free digital marketing courses right now.

Remember that creating your future is the best way to forecast it, so start studying today!