Top 26 Useful Digital Marketing Tools | Latest for 2025

Do all of the digital marketers talking about their newest tools and tactics overwhelm you? Well, there’s a good reason for this ongoing discussion. Using the appropriate tools to improve your marketing efforts is important to staying competitive as automation, machine learning, and artificial intelligence transform the digital world.

Digital marketing in 2025 has advanced beyond the mere promotion of products and services online. Today, it is a complex ecosystem that encompasses predictive analytics, tailored experiences, and data-driven decisions. The sector has grown immensely from immersive social media experiences to AI-driven SEO.

Let’s take a look at the top 26 useful digital marketing tools for 2025 from social media marketing to PPC tools and see how they can enhance your strategy.

Useful Digital Marketing Tools for 2025

Social media marketing tools

Buffer

Across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, users can plan, produce, and evaluate content using Buffer, a flexible social media management tool.

This flexible social media management tool provides a user-friendly interface with features like a calendar view for scheduling and comprehensive analytics to measure engagement and success.

Buffer allows team collaboration features that let internal comments and draft approvals, thus fitting for all kinds of companies.

Pricing and plan

• Free Plan: Add up to three social media accounts, each with ten scheduled posts.
• Essentials Plan: $5 a month for each channel, with a $60 annual fee. includes engagement tools, sophisticated analytics, and an infinite number of planned posts.
• Team Plan: $10 a month for each channel, with a $120 annual fee. provides team communication capabilities, limitless user accounts, and all the essential features.

Sproutsocial

Sprout Social is the complete social media management tool tailored for businesses that want to increase their online presence.

It offers resources for scheduling content, monitoring brand mentions, and analysing performance indicators on various social media outlets.

Sprout Social’s tool of social listening helps to enable organisations to understand consumer mood and trends, but an array of reporting features provides organisations with insights into audience engagement as well as the effectiveness of its content.

Pricing and plan

• Standard Plan: It costs $199 per user monthly and supports 5 ocial profiles. It includes all the tools that are required for engagement, publishing, and analytics.
• Professional Plan: $299 per user per month which will include custom approvals, competitive reports, and unlimited social accounts.
• Advanced Plan: $399 per user per month, which will include advanced tools in addition to all professional features.

Canva

With the graphic design software Canva, anyone can generate attention-grabbing pictures for social media posts without a deep understanding of design.

Marketers can generate high-quality images for multiple mediums with Canva’s huge library of templates and design elements.

Its intuitive interface makes it easy to customise designs quickly, helping brands maintain consistency in their online visual presence.

Pricing and plan

• Free Plan: It is a full access to hundreds of free design tools, templates, and basic features for personal use only.
• Canva Pro: $12.99/ month for one user or annually $119.99- provides more storage, premium content, and more sophisticated features.
• Canva for Teams: The first five users $14.99 a month, or $149.90 annually. It was designed to work with teams better with features improved.

Capcut

Capcut, the video editing tool, has made video editing much easier and interesting for social media platforms.

With the aid of multiple editing tools and effects, it becomes easy now to add text overlays, apply filters, add music, and cut clips through this tool.

CapCut is perfect for both beginners and expert video editors who would like to add dynamic video content to their social media profiles due to its user-friendly design.

Pricing and plan

• Free Plan: covers the full set of tools for video editing, effects, and templates for most users.
• Capcut Pro : $7.99/mo. opens expert capabilities that include additional effects, the removal of flicker from your video, and 100GB of cloud storage.

E-mail marketing tools

Free e-mail marketing tools

Brevo

Brevo works great for small businesses; it offers a large free plan that allows you to send up to 300 emails daily.

It boasts basic automation, email templates, and a drag-and-drop editor, among other functionalities.

The platform helps grow without having to incur steep upfront costs by supporting SMS marketing and offering analytics tracking the success of your campaign.

Pricing and plan

• Free plan: You can send up to 300 emails per day with Free Plan’s custom email templates, drag-and-drop editor, transactional emails (API, SMTP, Webhooks), SMS campaigns, and WhatsApp capabilities.
• Starter: Starting at $25 a month for up to 20,000 emails, the plan comes with email support, basic reporting and analytics, and no daily sending restriction.
• Business Plan: Up to 20,000 emails are available for $65 a month. and gives All of the features from the Starter plan, including landing pages, A/B testing, advanced analytics, marketing automation, predictive sending AI, multi-user access, and phone support.

Sender

For companies seeking budget without sacrificing capabilities, Sender’s free plan is ideal.

Up to 2,500 subscribers and 15,000 emails can be sent each month, and it has sophisticated features like analytics and automated workflows.

With pre-made templates and customisation possibilities to construct powerful campaigns, the tool is simple to use.

Pricing and plan

• Free plan: 15,000 emails per month and a subscriber limit of 2,500. It allows the use of popups and sign-up forms, responsive free designs, advanced automation, round-the-clock customer service, as well as a drag-and-drop email builder.
• Paid Plans: Strats with $15/month with up to 30,000 emails and gives all the features on the Free plan, a more robust email sending limitation, and priority support.

Mailerlite

A free plan by MailerLite allows up to 1,000 subscribers and mails 12,000 of them each month.

This is a popular choice for newbies and small groups due to its user-friendly interface, adaptable templates, and automation capabilities.

Its pop-ups and landing page features make it ideal for campaign optimization and lead generation.

Pricing and plan

• Free Plan: allows you to send up to 12,000 emails per month with a 1,000 subscriber limit and comes with email automation, customizable templates, landing pages, pop-ups, drag-and-drop editor.
• Growing Business Plan: starts at $9 monthly (annual payment) for up to 1,000 subscribers with unlimited emails, round-the-clock support, dynamic emails, sell digital products, blogs, and unsubscribe page builder.
• Advanced Plan: Up to 1,000 subscribers starts at $19 per month (annual payment). The price depends on the number of customers and increases as the number rises. It comes with Facebook integration, a custom HTML editor, an AI writing assistant, promotion pop-ups, infinite users, and all of the features from the Growing Business plan.

Paid e-mail marketing tools

Mailchimp

MailChimp is a fully featured email marketing platform, with its premium subscriptions featuring advanced functionality.

These comprise audience segmentation, A/B testing, and predictive insights that will help improve the campaigns. It is very ideal for growing businesses because it supports a variety of third-party applications and e-commerce platforms.

Paid plans also provide access to multi-channel marketing solutions like social media ads, automated workflows, and premium templates.

Pricing and plan

• Free Plan: Suitable for new users, this plan has a daily send limit of 500 and allows up to 1,000 email sends and 500 contacts per month. It is limited in capability, offers a marketing CRM, and simple email layouts.
• Essential Plan: The price at which this is available to the customers and subscribers are $13/ month having 500 contacts and sends 5,000 monthly emails., and A/B testing, bespoke branding and round the clock email support and chats are also free with these plans.
• Standard plan: starts with $20 a month: all those capabilities in addition to having sophisticated automations, Behavioral targeting, configurable template, Dynamic content.
• Premium Plan: Starting at $350 a month, it offers all Standard features plus advanced segmentation, multivariate testing, unlimited seats and role-based access, and phone assistance.

Activecampaign

The premium tool ActiveCampaign is famous for its powerful automation features. Personalized email sequences, sales pipeline management, and advanced CRM tools are included in its premium plans.

Companies can use segmentation and predictive analytics to map out really complex customer journeys.

It is perfect for those who would love to run focused and effective campaigns by merging email marketing and CRM.

Pricing and plan

• Starter plan: starts from $15 a month with features such as up to three users, email marketing, and marketing automation.
• Plus plan: Strats at $49 a month with all features of the Starter plan and features such as Facebook custom audiences, landing pages, and SMS marketing.
• Pro plan: Strats at $$79 per month for up to 2,500 contacts and all Plus features, split automation, predictive sending, and site messaging are included in this plan.
• Enterprise plan: Strats at $145 per month up to 2,500 contacts. and all professional abilities along with custom reports a custom mailserver domain and a dedicated account representative are available in this plan.

SEO tools

Ahrefs

Ahrefs is an all-inclusive SEO toolkit providing a wide range of features for competition analysis, website audits, backlink analysis, and keyword research.

Its site explorer enables users to look at the backlink profile and organic traffic of any website. Whereas the keywords explorer gives information about the search volume, keyword difficulty, and click metrics.

With the content explorer of Ahrefs, which analyses popular content in its niche to help users discover trending topics and content gaps, it also excels at content research. For these reasons, Ahrefs is a tool that marketers need to ensure proper improvement in search engine ranking.

Plans and pricing

• Free Plan: Ahrefs offers a variety of free products, such as Ahrefs Webmaster tools, which provide website owners with a basic site audit and backlink analysis.

Premium Plans:

• Basic: $129 a month. Great for hobby projects and small businesses, it comes with a rank tracker, site explorer, keywords explorer, and many more. and there will be local SEO soon
• Standard: $249 a month. This plan is suitable for expanding marketing teams because it offers extra features such as content explorer and higher data limits, AI-suggested keywords, AI search intent and many more
• advanced: $499. It has more features and limits, such as detailed reporting and API access, which makes it suitable for bigger companies.
• Business: $1499 a month. created for large organisations that need more customized solutions and data.

SEMrush

SEMrush is an all-in-one powerful SEO platform using tools to check competition in analysis and a site audits keyword tool research.

Coming with a search volume that is rich, it incorporates powerful features that include a characteristic Keyword Magic Tool, resulting in producing an immense list of keyword ideas on seed words.

SEMrush offers a site audit tool that helps customers improve the health of their website by detecting technical SEO problems like broken links and crawl errors.

Plans and pricing

• Free Plan: Offers limited access to features, such as a daily limit on keyword tracking and analytics queries.

Premium Plans:

• Pro: $139.95 a month. Suitable for entrepreneurs and freelancers, each report has 10,000 results, 500 keywords to track, and five projects.
• Guru: $249.95 a year. offers 30,000 results per report, 1,500 keywords to track, 15 projects, and content marketing tools that are perfect for small and medium-sized businesses.
• Guru: $499.95 per month. This is most suitable for big agencies; it includes 40 projects, 5,000 keywords to monitor, and 50,000 results every report. It further includes advanced limits and access to API.

Screaming Frog

An SEO spider tool named Screaming Frog is designed to crawl websites and scan their structure for potential SEO improvements.

It provides detailed reports on various elements, such as metadata issues, broken links, and duplicate content.

The ability of this tool to perform a comprehensive site audit is what helps users identify technical SEO issues that may be preventing their rankings.

Plans and pricing

• Free version: Up to 500 URLs per website can be crawled in the free version which also analyzes page titles and metadata and finds broken links.
• Paid version: $259 per year with technical support, custom extraction, Google Analytics integration, and unlimited URL crawling.

SimillarWeb

SimilarWeb is an analytics tool that provides data on performance metrics and website traffic.

Through the disclosure of audience demographics, engagement rates, and sources of traffic, it enables consumers to analyze competitor websites.

By comparing their performance against industry standards, SimilarWeb’s vast data can help companies understand market trends and identify potential development opportunities.

If you are a digital marketer who wishes to realign the strategy based on competitive insights, then this tool is helpful for you.

Plans and pricing

• Free plan: gives several months’ worth of data and limited access to website traffic information, including high-level analytics.

• Starter: $125 a month is the starting price for entrepreneurs who are trying out website traffic analysis and competitive research. It provides up to 100 websites and 1,000 keyword results per table.
• Professional: The starting price is $333 per month. It is perfect for pros making marketing strategies and analyzing their competitive landscape. Each table can contain up to 500 webpages and 5,000 keyword results.

The pricing for teams and enterprise plans of similaweb is a costume. the cost of these plans is available on request of a demo and varies according to the requirements.

UberSuggest

Ubersuggest is also a versatile SEO tool Neil Patel has developed to benefit his customers in bringing improved search engine rankings to the web pages of their respective websites.

Because it is packed with features like backlink analysis, site audit, keyword research, it is more preferable for beginners and small-scale businesses.

The tool shows valuable information regarding search volume and keyword competitiveness, along with suggesting content ideas to gain greater organic traffic.

This product is ideal for you, especially if you are just starting out with SEO, as it is affordable and quite easy to use.

Plans and pricing

• Free plan: Gives a general overview of the domain, information on the top SEO pages, a daily search restriction, and basic keyword recommendations.
• Individual: $120 per year. It comes with site assessment reports and 20,000 keyword suggestions suitable for individual website owners.
• Business: $200 per year. Suitable for small businesses, it offers 50,000 keyword ideas and improved site audit capabilities.
• Enterprise/Agency: $400/year for complete site assessments and 100,000 keyword ideas, suitable for larger agencies and businesses.

MozPro

Moz is one of the most popular SEO platforms providing a wide range of capabilities, which include site audits, link building, and keyword research.

Many people use exclusive measures, such as Domain Authority (DA) and Page Authority (PA), to determine how a website is performing.

Moz’s user-friendly interface and comprehensive analytics are suitable for businesses that are seeking long-term SEO success.

Plans and pricing

• Free Tools: Have a daily query limit and can only access tools like Keyword Explorer and Link Explorer with restrained access.

• Strater: $49.00 a month. Including 200k crawled pages and 50 keyword tracking, it is suitable for startups or small companies whose website is just one.

• Standard: $99 a month. For beginners, it provides 400k crawled pages per month and 300 keyword tracking.
• Medium: $179 per month. offers 2 million indexed sites monthly and 1500 keyword rankings, so it is ideal for the growing businesses.
• Large: $299 per month. appropriate for bigger organizations and comes with 3000 keyword tracking and 5 million indexed pages monthly.

Google search console

A free tool given by Google, Google Search Console aids admins in keeping an eye on and maintaining their website’s presence in Google search results.

This includes essential data about what searches, click-through rates, and indexing problems, among others, Google has regarding the way it crawls and indexes a page.

Users can check for mobile usability concerns, upload sitemaps, and get notifications about possible issues that could be compromising the performance of their website.

Content writing tools

Claude.ai

Claude.ai, the advanced AI writing assistant that helps people craft excellent content.

It’s ideal for writing compelling blog posts, marketing copy, and social media content as it does a great job of picking up on context and maintaining a conversational flow.

Because Claude can be used to understand complex instructions, marketers can use it for a variety of content types while ensuring that the outcome is consistent with messaging goals and brand voice.

Pricing and plan

• Free Plan: It offers access to basic AI writing support. This is appropriate for activities involving general content creation.
• Pro Plan: Costing $20 a month, it provides complete access to all features, including priority support and advance question-answering.

Perplexity

AI-powered content creation tool called Perplexity allows users to discover short and educational answers that they’ve been asking to know.

It is a very helpful tool for marketers in need of quick insights or ideas for content because it utilizes advanced natural language processing to deliver relevant data quickly.

The tool uses data from a variety of sources to allow marketers to brainstorm and then produce intelligent content as based upon consumer interests as well as current trends.

Pricing and plan

Free plan: Offers basic AI support to generate concise, informative answers suitable for fast creation of ideas and insights.

Plus plan: For $20 a month, it allows more features and capabilities in complete AI support.

Writesonic

Writesonic is an artificial intelligence-driven writing tool specialized in creating marketing copy that boosts engagement and conversions.

It offers a range of themes for different content types, including blog entries, landing pages, product descriptions, and social media captions.

Writesonic’s user-friendly interface and ability to produce long-form content quickly allow marketers to save time while ensuring their content is both SEO-compliant and appealing to target audiences.

Pricing and plan

• Free Plan: It’s good for testing purposes; it limits the access of AI writing tools and comes with a monthly word count limit.
• Individual: Ideal for individual users, this plan is available starting from $16 a month with higher word limits and access to a greater number of services.

Gemini

Gemini is Google’s AI writing assistant that enables users to develop and refine material in real-time by integrating with Google Workspace.

Marketers can produce optimized content that fits Google’s algorithms by leveraging its real-time recommendations, based on current SEO best practices.

Gemini is a very effective tool for any digital marketing campaign as its ability to extract current information from the web ensures that material created is interesting and relevant.

Pricing and plan

• Free Plan: Suitable for normal article writing work, this plan provides basic AI writing help integrated into Google Workspace.
• Advanced Plan: At $22.93 per month, this plan provides additional functionality such as access to the latest AI models, interaction with Google services, and real-time suggestions based on current SEO best practices.

Web development tools

• WordPress

WordPress is a flexible content management system where More than 40% of websites worldwide are powered.

WordPress offers a wide range of themes and plugins for everything from e-commerce to blogs, making it very customisable.

WordPress.com offers a hosted solution that is easier to use, but WordPress.org is self-hosted and requires some technical expertise.

It’s ideal for those who want full control over the operation of their website and scalability.

Pricing and plan

• Free plan: Basic website building, free themes, 1 GB storage included, Good for small-scale personal sites or personal blog.
• Personal plan: for 160 rupees/month. The plan contains access to live chat and e-mail support, a domain name of one’s choosing, and removes the advertisements from the display on the WordPress.com hosted site; 6GB.
• Premium plan: It costs 280 rupees a month. offers 13 GB of space, advanced customization of your design, the ability to monetize your website and all the features from the personal plan.
• Business plan: 640 rupees a month With all premium features, infinite storage, unique themes, and plugins, and superior SEO tools.
• Commerce plan : 1152 rupees a month, Integrates capabilities like e-commerce for online shop fronts other business functions.

Wix

Wix is an easy-to-use website builder that allows people and businesses to create professional websites without any need for coding.

It features customizable themes, a drag-and-drop editor, and integrations for functions like booking and e-commerce.

For creatives and small businesses looking for flexibility and quick setup, Wix is great.

Pricing and plan

• Free plan: lets users build a website using Wix-branded domains and ads.Includes basic functionality and template access.
• Light plan: $17 a month. provides 3 GB of storage, 2 GB of bandwidth, a custom domain, and the elimination of Wix advertisements.
• Core plan: $29 a month. includes basic e-commerce tools, more storage and bandwidth, and all the features of the Light Plan.
  WIX
• Business plan : $36 a month. offers all the features of the Core Plan together with extra business tools and greater resource limits.
• Business elite plan: $159 a month. provides the most storage and bandwidth, priority support, and sophisticated e-commerce features.

Shopify

Shopify is a strong e-commerce platform designed specifically for building virtual stores.

Some of its features include payment gateway integration, product administration, and themes that can be customized for the sale of goods and services.

Shopify’s strong backend makes it appropriate for companies of all sizes, from start-ups to major corporations.

Its analytics, marketing, and SEO tools maximize revenue and client interaction.

Pricing and plan

• Starter plan: $5 a month. enables people to sell goods via messaging apps and social media using a streamlined online store.
• Basic plan: $29 a month. includes basic reports, round-the-clock service, and an online store with an infinite number of products.
  ZAPIER
• Shopify plan: $79 a month. includes lower transaction fees, professional reports, and all the features of the Basic Plan.
• Advanced plan: $299 a month. includes the lowest transaction rates, advanced report building, and all the features of the Shopify Plan.

PPC tools

Ads launch assistant

Semrush created Ads Launch Assistant, which simplifies the process of creating and managing sponsored ads on Google and Meta platforms.

It creates custom ad copy with artificial intelligence and optimizes campaigns based on user-defined objectives. All advertising campaigns can be viewed from a single dashboard, allowing users to track and analyze performance easily.

This tool is helpful for companies of all sizes because it offers features that appeal to both inexperienced and expert digital marketers.

Free Trial: Use all the features of Semrush and boost your advertising performance by taking advantage of the 7-day free trial period offered for Ads Launch Assistant.

Basic Plan: This plan costs $25/month for essential features plus a $700/month ad spend limit.

Pro Plan: This plan costs $99 per month and offers all capabilities without restrictions on ad expenditure and with advanced tools for all-encompassing campaign management.

Facebook ad library

With the help of the comprehensive Facebook Ad Library, users can see every ad that is currently running on Facebook and Instagram.

This transparency tool provides information on targeting choices, spending trends, and ad creatives that rivals are using in their advertising campaigns.

Marketers can improve their own tactics and raise ad performance by knowing what types of ads are currently being used in their industry.

Google trends

Google Trends is a tool that analyzes the frequency of Google search requests over time in different languages and geographical areas. It gives very important information about consumer behavior because it can show how interest in specific subjects has changed over time.

Using this data, marketers can customize their PPC ads by finding popular keywords and audience-relevant subjects.

Conclusion

In conclusion, digital marketing tools have revolutionized the way businesses reach and engage with their target audience. From social media management tools like Buffer to advertising platform tools like Google Ads and Facebook ads, these tools provide businesses with the ability to track their performance, reach a wider audience, and increase brand awareness.

By utilizing these digital marketing tools, businesses can gain a competitive edge in today’s digital landscape and stay ahead of the curve. As technology continues to advance and new tools emerge, it’s important for businesses to stay up-to-date and leverage the latest digital marketing tools to drive success and growth in their industry.