It is no secret that Digital Marketing implementations need a detailed understanding of multiple factors. You need to know what are the factors affecting Digital Marketing. You should know:
- Your audience.
- Your budget.
- Most suitable platforms.
& many more. You need to get into the details of these things. Then, you come across multiple factors to look upon before advertising anything on any platform. This is what makes a proper Digital Marketing Strategy. In this blog, we will be discussing what are the 6 Well Known Factors Affecting Digital Marketing.
6 Factors Affecting Digital Marketing
This is the first and foremost factor that influences your Digital Marketing Strategy. Here, the following questions arise:
- Who your audience is?
- What’s their preference related to your products/service?
- What do they expect?
- How are you targeting them?
- What strategy are you implementing?
Let us consider a simple scenario. You run a local bakery that provides multiple items and also custom-made items. How will you target your audience for your business? Simple. Your targeting will be based on the following factors:
- People looking for cakes for birthday celebrations.
- Age can be from 15 to 60.
- People who prefer a gluten-free diet. [If you provide]
- Interested in high-fibre bread.
- Office workers can ask for muffins, cupcakes, and sandwiches for lunch if you are in the neighbourhood.
- Depending on your location, you can go for regular products with a larger audience or premium products with a limited but prime audience.
All of these factors influence your marketing strategy. Audience targetting is nothing but marketing. Show the ads to relevant people who are interested in your products.
Online Marketing Platforms
You run a business. So it is equally important for you to market your products. Platforms where the public can see your products, know the details and share them with their friends.
So, what are these platforms?
Social Media. They are truly the most convenient way to market consumer products. Simply run an ad with
- A nice image.
- A catchy description.
- To your surrounding audience.
with research on Demographics. If you have a website, it can be the best destination for driving traffic to. Utilize this for maximum reach and maximum output.
A quality image will surely do the job. Infographics speak better than text. Still, you have to tell people a brief about your products. Hence, a catchy punchline & description is a must to attract people to click on the ad.
Try the HEADLINE ANALYZER. It will tell you what words to use to make it worth clicking. It is worth investing your time for a great headline. Understand the fact that, your audience judges your content.
Not social media. So, if the audience is not attracted to your superfine content, it is of no use.
Budget & Expenditure
For a startup or a tight-budgeted firm, Social Media Marketing can surely help a lot. You don’t need to invest too much for a start. You can start a daily ad with an amount of Rs.75/ day.
So, monthly you are spending just Rs.1200. That’s not too much, right? a lead generation ad can be run for Rs.75-80/day. The factors are simple:
- The less the budget, the limited the reach.
- Similarly, the more the budget, the more the reach.
- Specific targeting gives maximum and genuine results.
So, develop an understanding of Social Media to utilize the budget to the maximum.
Data & Reports
Facebook & Google Ads give you a lot of data. If you are driving traffic to a landing page on your website:
- You need there to collect visitor info.
- The page must be attractive and informative.
When you get submissions, Facebook & Google analytics show you the data related to the traffic. This data can be further utilized to regenerate the audience for retargeting. This is what we call LOOKALIKE AUDIENCE.
Also, when you get the user data via forms, their email addresses serve as the best medium for personalized email marketing campaigns. So, Data is extremely important. You cannot do anything with proper data today.
There are multiple Factors Affecting Digital Marketing. Above we have enumerated a few. But still, some technical factors affecting have to be resolved to get the best rating from search engines.
Once you get your leads and targeted audience, you need to nurture them and convince them to do business with you. Remember, there are other players in the market doing the same work.
So, you need to be proactive and smart to grab the audience for yourself. For this, you need to inspect all the Factors Affecting Digital Marketing implementations. Unless you do this, you don’t get the desired business. Client nurturing is indeed a big part of the business. You need to learn that.
Even if they delay, for now, continuous contact via call or email is a must to keep them attached to you. this will make you understand the audience’s behaviour as well.
All these factors might seem very basic, but believe me, they work. Every small factor affects your Digital Marketing. Every factor has to be looked after carefully with proper procedure.
A client is hard to get today owing to high competition. So, you need to stay ahead and do your work to perfection. Also, results don’t come by themselves, you have to bring them to yourself. Ultimately, you want business growth.
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12+ Yrs Experienced Career Counsellor & Skill Development Trainer | Educator | Digital & Content Strategist. Helping freshers and graduates make sound career choices through practical consultation. Guest faculty and Digital Marketing trainer working on building a skill development brand in Softspace Solutions. A passionate writer in core technical topics related to career growth.