Hey there, are you tired of hearing digital marketers rave about using tools to improve their strategy? Well, sorry to break it to you, but there’s a good reason for that. Digital marketing has become increasingly complex with the rise of technology, and to keep up with the competition, you need all the help you can get.
So, what is digital marketing? It’s essentially promoting and selling products or services using the internet and digital devices. From SEO to social media marketing, digital marketing encompasses a broad range of strategies. Now you might be thinking, “Why use tools for digital marketing when I can just do it myself?”
Sure, you could manually perform tasks such as keyword research and content creation, but with the help of digital marketing tools, you can do it more efficiently and effectively. Plus, it leaves you with more time to focus on the big picture.
Let’s take a look at the top 14 fantastic digital marketing tools for 2023 and see how they can enhance your strategy.
Latest Digital Marketing Tools for 2023
Table of Contents
- A website builder with hundreds of templates to choose from (and thousands more available through partners)
- An email marketing tool that allows you to create beautiful campaigns in minutes
- Social media tools for creating content on Facebook and Instagram
- Lead management features so you can track who’s visiting your website or opening emails
Klaviyo helps you understand what’s driving sales, who’s buying from you and why they’re doing so–allowing you to make more informed decisions about your business growth strategy.
- Keyword tracking
- Competitor analysis (including backlink analysis)
- Content insights and more!
Salesforce Pardot is a sales automation tool that helps you create, manage, and track your marketing campaigns. It’s used by over 3,000 businesses–including HubSpot, Oracle, and Microsoft–to help them with everything from email marketing to landing pages.
Pardot uses AI to analyze your website visitors’ behaviours and interests in order to provide more personalized content when they visit again. The platform also offers advanced segmentation tools so that you can target specific groups of customers with personalized messages based on their behaviour patterns (and not just demographic information).
Google Analytics (GA)
The pixel also allows for retargeting, where ads can be shown to users who have already visited a website, increasing the likelihood of a conversion. Overall, the Facebook pixel is a powerful tool for businesses looking to improve their advertising and marketing efforts on the platform.
Hotjar also allows you to see how people use your site, so you can make improvements based on what they do or don’t do when they visit.
Salesforce Einstein Cloud Video Intelligence Platform (CVP)
With this tool, you will be able to:
- Track how each viewer reacts to different elements in the video such as colors or characters.
- See how long they watched certain parts of the video.
- Measure whether they watched every second or skipped some bits altogether.
The platform also provides detailed analytics and reporting, allowing advertisers to track their ad performance and make data-driven decisions. Overall, Google Ads is a powerful marketing tool for businesses of all sizes, offering a way to reach their target audience and increase their online visibility.
SEMrush also offers a free trial so you can try it before committing to anything!
- Finding out what keywords your competitors are ranking for.
- Tracking competitor analysis and their link-building strategies.
BuzzSumo can be used to find out what content is performing best on social media, who shared it and how many people engaged with it. You can also use it to find influencers in your industry by searching for their name or company name and seeing all their latest shares so you can reach out to them directly through email or Twitter DM if you want some help promoting your own posts!
If you need a quick mockup for something like a Facebook ad campaign or want to create some graphics for your latest blog post – this tool will help you do it quickly (and beautifully).
The platform also offers analytics and reporting features, allowing businesses to track their social media performance and adjust their strategy accordingly. Hootsuite is a valuable marketing tool for businesses looking to streamline their social media efforts and improve their social media presence, ultimately helping to increase brand awareness and drive engagement with their audience.
In conclusion, digital marketing tools have revolutionized the way businesses reach and engage with their target audience. From social media management tools like Hootsuite to advertising platforms like Google Ads and Facebook Pixel, these tools provide businesses with the ability to track their performance, reach a wider audience, and increase brand awareness.
By utilizing these digital marketing tools, businesses can gain a competitive edge in today’s digital landscape and stay ahead of the curve. As technology continues to advance and new tools emerge, it’s important for businesses to stay up-to-date and leverage the latest digital marketing tools to drive success and growth in their industry.
12+ Yrs Experienced Career Counsellor & Skill Development Trainer | Educator | Digital & Content Strategist. Helping freshers and graduates make sound career choices through practical consultation. Guest faculty and Digital Marketing trainer working on building a skill development brand in Softspace Solutions. A passionate writer in core technical topics related to career growth.